Privacy Policy — Walleye Tackle Store
Effective date: October 5, 2026
Walleye Tackle Store ("we," "us," or "our") operates walleyetacklestore.com. This policy explains what information we collect when you visit our site or place an order, how we use it, and the choices you have. It applies only to this website.
Information we collect
Information you give us. When you place an order, create an account, or contact us, we collect your name, email address, phone number, billing and shipping addresses, and the details of your order. If you create an account, we also store your login credentials.
Payment information. Payments are processed securely by our payment processors (credit/debit cards and PayPal). We do not see or store your full card number — it goes directly to the payment processor.
Information collected automatically. When you browse our site, we and our service providers automatically collect information such as your IP address, browser type, device information, pages you visit, and how you interact with the site. We use cookies and similar technologies for this (see "Cookies" below).
Analytics and advertising tools we use
We use the following tools to understand how visitors use our site and to measure the effectiveness of our advertising:
- Google Analytics — shows us aggregate statistics about site traffic and usage, such as which pages are visited and how visitors found us.
- Microsoft Clarity — records how visitors interact with our site, including heatmaps and anonymized session recordings (clicks, scrolls, and mouse movements), to help us improve the shopping experience.
- Google Ads conversion tracking — measures whether visits from Google ads lead to purchases, so we can evaluate our advertising.
- Microsoft Advertising (UET) — measures whether visits from Microsoft/Bing ads lead to purchases, so we can evaluate our advertising.
We do not use Facebook, TikTok, or any other social-media advertising pixels. We do not send marketing emails or text messages — we maintain no marketing lists.
You can opt out of these tools: Google offers an Analytics opt-out browser add-on, Microsoft Clarity offers an opt-out page, and both Google and Microsoft let you control ad personalization in your account ad settings.
Cookies
Our site uses cookies: essential cookies from our store platform (BigCommerce) that keep your cart and checkout working, and analytics cookies from the tools listed above. You can block or delete cookies in your browser settings, but some parts of the site (such as the cart and checkout) may not work properly without essential cookies.
How we use your information
We use the information we collect to:
- Process and fulfill your orders, including shipping and customer service
- Create and manage your account
- Improve our website, product selection, and customer experience
- Measure and improve our advertising
- Detect and prevent fraud
- Comply with legal and tax obligations
How we share your information
We share your information only as needed to run the store:
- Fulfillment partners and shipping carriers — your name, address, phone number, and order details go to the vendor shipping your order and the carrier (such as UPS or USPS) delivering it.
- Payment processors — payment details needed to complete your transaction.
- Our store platform (BigCommerce) — hosts the website and processes orders.
- Analytics and advertising providers — Google and Microsoft, as described above.
- Legal requirements — if required by law or to protect our rights.
We do not sell your personal information, and we do not share it with third parties for their own marketing.
Your choices and rights
- You may check out as a guest without creating an account.
- You may ask us to access, correct, or delete the personal information we hold about you.
- You may ask us to delete your account.
To make any of these requests, email info @ walleyetacklestore.com. We will respond within a reasonable time and may need to verify your identity first.
Data retention
We keep order records as long as needed for business, tax, and legal purposes. Account information is kept until you ask us to delete it.
Children's privacy
Our site is not directed at children under 13, and we do not knowingly collect information from children under 13. If you believe a child has provided us with information, contact us and we will delete it.
Security
We use reasonable safeguards to protect your information, including secure checkout through our payment processors. No method of transmission over the internet is completely secure, however, and we cannot guarantee absolute security.
Changes to this policy
We may update this policy from time to time. The current version will always be posted on this page with its effective date.
Contact us
Walleye Tackle Store
Email: info @ walleyetacklestore.com